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About Parmac Relationship Marketing Ltd

We are a boutique marketing agency, delivering the attention to detail your marketing campaign deserves. Our team works with you to design and deliver custom programs and solutions. We pay close attention to your stakeholders, goals, budget, and timeline.

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Who We Are

Parmac Relationship Management has an established reputation for providing a wide range of business-to-business marketing services & delivering measurable return on investment. We have specialized in lead generation and sales since 1992. Our success and sustainability are based on a foundation of our broad knowledge base and specific market intelligence.

Throughout the pandemic of 2020, we repeatedly heard about our customers’ struggles to build their online presence. It illustrated the need for local businesses to quickly & easily connect with customers online. With that in mind, we acquired a new team lead and ventured into digital marketing. Our Digital Marketing Solutions Team has been growing rapidly and has been the ying to our lead generation’s yang.

Our Vision

Parmac Marketing is here to help businesses build strong bonds with their customers through excellent customer service and relationship management.

Our Mission

Listen. Smile. Engage.

Our Team

With Parmac, professionalism is something that you can count on. We are a brick-and-mortar marketing agency & call center working to enhance your brand. Our agents and staff are highly skilled professionals passionate about building your business & brand.


Louise Parkes


Louise’s ongoing commitment to customer service has positioned Parmac as one of Canada’s leading outbound B2B Call Centres. As Parmac’s company president and CEO, Louise is responsible for the strategic leadership and financial management of the company and establishing organizational goals and priorities.


Jay Lekavy

Program Director

Jay’s knowledge of call centre processes and ability to implement marketing campaigns of all magnitudes are invaluable assets to Parmac. Jay is responsible for directing and executing client programs and manages our valued Customer Service Team. Jay works closely with customers, develops the Customer/CSR training sessions, and oversees Quality Assurance and Daily reporting processes.


Kristine Large

Digital Solutions Director

Kristine’s background in digital marketing allows her to understand the steps that a company or brand needs to take to grow or improve its online presence. She supports the customer every step of the way with the development and management of a marketing strategy. She helps deliver creative tools and materials and then analyzes the effectiveness of those solutions. She works closely with clients and uses a personalized approach to ensure their needs and goals are met.


Val Toppin

Business Development

As a key member of the Business Development Team, Val is responsible for redesigning and implementing sales and marketing B2B strategies to optimize market potential and increase revenue and lead generation. Ultimately, Val’s role is to help our clients improve the results of qualifying their target markets, creating lead generation and increasing sales.

Happy young male customer support executive working in office.

Beautiful call center consultant

More about Our Agents

Trained specialists in lead generation and sales funnel management, our sales agents work exclusively out of our call centre in Oshawa, Ontario, Canada. A front-line program director supervises them to ensure your marketing campaign is executed with the attention to detail and professionalism you deserve and expect.

Our team members are skilled and knowledgeable business development representatives who know exactly how to nurture a lead until it becomes viable. Savvy in penetrating the switchboard and reaching the decision-maker, Parmac agents are industry leaders in B2B lead generation profiling and appointment setting. They’re part of a fantastic, supportive team that works well under pressure and focuses on customer satisfaction!

Become a Part of the Parmac Team!

Community Involvement

Parmac Relationship Marketing is dedicated to improving and celebrating its hometown—the City of Oshawa. Its managerial team is highly involved within the community and enjoys networking with like-minded individuals and professionals within the region. Collaborating on projects within the neighbourhood allows Parmac’s team to connect with local leaders and really practice what we preach—building strong relationships. Here are some of our annual and most recent projects:

Community Involvement
Oshawa Walk Of Fame
For many years now, Parmac has donated to the Oshawa Walk of Fame and donated technical and marketing services for its event. We also provide a meeting space for its committees and have even created their website.
Parmac Relationship Marketing & Louise Parkes have contributed to Bursaries that UOIT offers its students—the Marjory Frances Parkes endowment as well as a legacy gift in our founder’s name.
Trent University
At Louise’s core, she is a historian. She recently attended Trent University to obtain her Master’s Degree and felt the need to give back. As such, a legacy endowment for the Indigenous education program has been set up with the school.
Carea Community Health Centre
We love our hometown in Oshawa, Ontario. Carea Community Health Centre provides a variety of free community programs and services to the citizens of Oshawa. We couldn’t be prouder to have helped them do so.
Habitat for Humanity
Parmac believes in building strong community relationships—after all, it’s what we do. It’s only fitting that we contribute to an organization that focuses on bringing communities together through affordable homeownership.
Lakewoods Public School
Parmac is so proud to sponsor Lakewood’s Public School Christmas program each year.

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