Digital Marketing Solutions
Parmac’s Digital Marketing Solutions Division helps busy local businesses address the challenges they face online and in the marketplace. Our foundational marketing products allow businesses to build a more substantial presence, connect with more customers, and grow a stronger brand. We offer two digital marketing solution models & some productivity solutions that cater to the unique needs of your business.
Do-It-Yourself
You know exactly what you want for your business and how to interact with customers online. We simply provide you with the tools and training, and then you’re off to conquer the digital world on your own.
Do-It-For-Me
If you’re too busy to worry about online marketing, we can do most (if not all) of the heavy lifting for you. We get right under the hood and learn your business and customers so that we can communicate your brand effectively.
Productivity Booster
Get the tools, cloud storage, and apps you need to succeed. Your team will be able to communicate anywhere, anytime and manage their task load.
DIY Solutions
E-commerce Website
Making a beautiful website has never been faster. Our application hosts your site with the most trusted sources on the internet—the Google Cloud Platform and WordPress. Plus, you get daily backups (so you never lose your important work), a free SSL certificate (so that your banking information is guaranteed), and secure & built-in reporting (so you can easily track traffic to your site, popular pages, and its speed).
Customer Voice
Reputation Management
Today, the online reputation of your business is defined by your customers.
Reviews, accurate business information, and social media activity impact your reputation and whether a consumer decides to do business with you. You need a way to manage all of these factors in a scalable way.
Reputation Management compiles reviews from dozens of sites allowing you to see what’s being said about your business online efficiently. Plus, use built-in review response suggestions to respond to reviews quickly and customize your responses.
Monitor what people are saying about you online and improve your visibility in local search. See how you stack up against the competition, stay in the know with automated alerts and get progress reports to see how your reputation has improved.
Social Marketing
With Social Marketing, you can manage & post to multiple social networks from one location. You can gather ready-to-publish content and save time with customizable settings that allow you to find and republish your industry’s hottest news. You can schedule posts in advance, set up and preview posts before you publish, and build all of your week’s content in one sitting. You can also track performance across profiles and get vital stats that provide insights into your social profiles for better content strategy and customer engagement.
Listing Builder
Ensure your business listings are accurate across the web. Inconsistent business listings can spread across the web like a deadly disease, affecting major online directories and search engines that control local search results. By claiming and correcting your business listings across the web, you not only prevent charity for your competitor but also boost your SEO results and gain more visibility among potential customers. Directly claim and update major directories like Google, Facebook, and Bing with accurate data.
Advanced Reporting
Advertising Intelligence gives you the power to become an expert in digital advertising. Bring your Facebook and Google Ads campaigns under one roof to determine what’s working across ad platforms. Compare campaigns side-by-side to see the big picture of your advertising efforts. Advertising Intelligence provides more than the traditional ad metrics and data points. By combining live reporting and unique sales data, you can see your true ROI.
DIFM Solutions
Content Services
Get a team of knowledgeable marketing strategists to manage your social media accounts. A solid social media presence can help your business engage with your customers, but writing great content that entices customers is much harder than it seems.
Our Marketing Services Team is composed of social media experts who specialize in content writing. We’ll work with you to find the right style, tone, and angle to craft social posts that promote your business.
Reputation Services
We’ll help you collect and stay on top of your online reviews with fully managed Reputation Services. Reading online reviews has become the first step for the modern shopper! We know that as a business owner, you understand your online reputation matters. But requesting, managing, and responding to every online review is time-consuming. Our Marketing Strategists will ensure you request online reviews from past customers and that those reviews are promptly and professionally answered.
Note: Requires active Customer Voice (PRO), Reputation Management (PRO), and Task Manager, sold separately. English Only.
Email Services
Keep your client’s customers engaged by sending them timely information & improve brand awareness by keeping customers up to date with promotions, events, or holiday-related emails.
Enlist our Marketing Services team to create custom emails for your customer list. Whether you have an impromptu promotion, a monthly newsletter, or want to wish them Happy Holidays, our Marketing Services team will create a custom email for your business. Requires activation of Constant Contact.
Website Services
Without a powerful website, your business is losing potential customers. Every single business needs a website that looks great, loads fast and makes it easy to find all the information. Don’t worry if you don’t have the time, staff, or expertise to build websites. We’ve got you covered!
What’s Included:
- 3, 5, or 10 web pages (depending on your package)
- SEO-friendly website
- ADA Pursuant
- Standard plugins
- Blogs if the content is provided*restrictions apply
- Approved plugins (Integration costs not included) *restrictions apply
- Product uploads (for e-commerce sites) *restrictions apply
- Payment processing setup for PayPal, Stripe, or Square (for e-commerce sites)
- Website copy *restrictions apply
- Flat rate shipping (for e-commerce sites)
- On-going website maintenance
Advertising Services
Digital advertising is one of the best ways for a small business to attract more customers and retain the ones they have. Parmac Digital Marketing Solutions can offer full management of your digital ads to help you stand out. Whether your goal is to increase website traffic, drive more conversions, or succeed on social media platforms, our team of digital advertising strategists can help you get noticed by your target audience!
Campaigns are edited and optimized as they progress, making the most of your ad spend within the platform. View the campaign performance, insights, and optimizations. Let our team of specialists take any guesswork out of running campaigns, giving you your time back. Select “Expert’s choice” in the order form to allow our team to choose the most optimal platform(s) for your client’s campaign based on their budget and goals.
Listing Management Services
Most consumers will conduct an online search before ever setting foot in a store, so when that search result yields inaccurate information, businesses lose customers! We can help prevent this by manually claiming and updating business information across the web, directories, mobile apps, voice search, and more.
Recently made a change? Have us update your name, address, phone number, and more on any one previously claimed site.
Productivity Solutions
G Suite
G Suite makes you more efficient with easy-to-use apps designed for businesses. Use it for company-branded email, video conferencing, and cloud storage. Keep your team aligned with file sharing, team calendars, and task management. Used by millions of businesses across various industries, G Suite makes working together a whole lot easier.
Microsoft 365
(formally Office 365)
Microsoft 365 is the productivity cloud designed to help everyone achieve what matters, in our work and life, with best-in-class Office apps, intelligent cloud services, and advanced security. Chat, call, host online meetings, and collaborate in real-time, whether you’re working remotely or onsite. Get one integrated solution including Teams, OneDrive cloud storage, and Office apps with advanced security options. With three different tiers to choose from, there is a solution for every business.
How Does It Work?
You can sign up for free access to Business Center: A personalized, private, all-in-one marketing center for you to manage your online presence and execute your digital marketing strategy. Our applications streamline processes, integrate seamlessly together within Business Center and save you time and money. If you sign up for business center you also gain access to a few freebie applications & resources to get you started:
Inbox
My Meetings
Task Manager
Guides
Access to approximately 50 marketing articles & guides to help you develop your digital marketing skills. You can also sign up to take a virtual course (another area within Business Center still growing—more courses are expected).
