Simple SEO Tips for Small Businesses

When it comes to digital marketing for small businesses, search engine optimization (SEO) plays a vital role in building up a strong online foundation. The digital landscape is a vast and constantly changing ocean of content, but there are ways to help you stand out.

As a business owner, you probably don’t have the time to invest all your time and resources into SEO. TO help you out, we’ve put together a checklist that will help you get started. Just remember, SEO success doesn’t happen overnight—it’s all about playing the long game.

3 SEO Tips to Grow Your Small Business

1.  Understand Your Customers

Your target audience is the lifeline of your business. Understanding them will help you figure out exactly what they’re looking for, so you can provide it. Consider why, when, and how your customers decide to look for your products or services. Do they use their phones to find you? What drives them to search for you?

 

Once you can answer these questions, you should have a pretty good idea of what language your target audience uses. Using the same language can enrich your keywords and content.

2.  Optimize Your Online Presence

It’s no secret that search algorithms are always changing. It’s difficult to constantly keep up with it, but there are still things you can do that are always beneficial.

  • Technical SEO. Your website may be beautiful to look at, but how good is it under the surface? Technical SEO is how you get your website to meet the requirements of search engine algorithms. It usually includes your website’s structure and navigation, consistent URLs, breadcrumb navigation, and more.
  • Page Optimization. With the average web user spending only 15 seconds on a website, optimizing your page’s keywords and content is critical. This doesn’t mean inserting keywords in every space possible; on the contrary, you need to develop quality content that naturally uses keywords.
  • Listings. 97% of search engine users search online for businesses. Without proper listing, your business stands to miss out on these numbers. Listings are a focal point of any business. To put it simply, if you want your customers to find you online, you have to be available first.

 

3.  Utilize Paid Search

It can take some time to see results with SEO, especially when you’re just starting. While most SEO practices are about putting in the work now to enjoy the benefits later, small businesses usually need to start generating leads from the beginning.

 

This is where paid search (PPC) comes in handy. While you build up a strong foundation for SEO using organic methods, set up a budget for paid search to run simultaneously. This way, you can slowly build up your organic traffic and rankings while still redirecting leads to your website through a PPC campaign.

 

 

 

Small business owners have a lot on their plate, but SEO isn’t something you can afford to put off. The best time to start working on your SEO is right now! Parmac Relationship Marketing Ltd. offers premium digital marketing solutions to help small businesses grow their brand and establish themselves online. Contact us today to get started!

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